35 content ideas for beauty creators on TikTok, Reels & Shorts

All 35 ideas

• 01

  My Go-To 5-Minute Makeup Routine

  Tutorialeasy

  Use a tripod and film in front of a window for the best natural light.

• 02

  Rating My Empties: What I'd Repurchase

  Talking Headeasy

  Gather all your empty products in a basket beforehand to keep the shot clean and organized.

• 03

  POV: You're my client and I'm teaching you how to do a winged liner.

  POVmedium

  Position the camera slightly above your eye line looking down, as if it's the client's perspective.

• 04

  The biggest makeup mistake I made in high school.

  Talking Headeasy

  Start the video by showing an old photo of the makeup mistake for a strong hook.

• 05

  Watch me transform this drugstore foundation.

  Tutorialmedium

  Film the 'before' in harsh lighting and the 'after' in soft, flattering light to emphasize the transformation.

• 06

  ASMR swatches of my favorite eyeshadow palette.

  B-rolleasy

  Use the macro lens setting on your phone for extreme close-ups of the product texture.

• 07

  One brand I'll love forever and why.

  Talking Headeasy

  Set your phone on a shelf or counter at eye level to simulate a casual FaceTime call.

• 08

  What's in my makeup bag? (Aesthetic Drop)

  B-rolleasy

  Use a trending audio and sync the clip of you dropping the product with a beat drop.

• 09

  My partner/friend guesses my makeup product prices.

  Reactionmedium

  Film this with a friend or partner to get their genuine, unfiltered reaction on camera.

• 10

  POV: My bank account judging me for buying another red lipstick.

  POVeasy

  Film yourself in two different outfits (or just a different top) in the same spot to create the 'duet' effect.

• 11

  GRWM: From daytime brunch to nighttime glam.

  Tutorialhard

  Use a "wipe" transition by covering the camera lens with a makeup brush to move between steps.

• 12

  Is this [Drugstore Product] a dupe for [High-End Product]?

  B-rolleasy

  Use text on screen to list the "dupe" and the "luxury" product, showing them side-by-side.

• 13

  Trying on all my [lipsticks/blushes] from [Brand].

  Tutorialeasy

  Hold the product up to the camera to show the shade name clearly before you apply it.

• 14

  How I overline my lips (the right way).

  Tutorialeasy

  Position the camera so it only captures from your nose down to emphasize the lips.

• 15

  Reacting to a common makeup myth I don't agree with.

  Reactionmedium

  Stitch or duet a video of someone asking a common makeup question and answer it.

• 16

  Satisfying deep clean of my makeup brushes.

  B-rolleasy

  Show the messy brushes at the start for a relatable hook, then the clean ones at the end for satisfaction.

• 17

  Let's organize my skincare drawer together.

  B-rolleasy

  Place your phone inside your drawer or cabinet, pointed upwards, to create a unique "inside-look" angle.

• 18

  3 reasons I love [Product] and 2 reasons I don't.

  Talking Headeasy

  Simply hold up the product and use on-screen text to list the pros and cons. Fast and effective.

• 19

  Recreating [Celebrity]'s iconic red carpet look.

  Tutorialmedium

  Use CapCut or another editor to keyframe and move an image of the celebrity across the screen as you talk.

• 20

  My 3-step morning skincare routine for glowing skin.

  Tutorialeasy

  Film this first thing in the morning in your robe for maximum authenticity.

• 21

  Unpopular opinion: [Share a controversial beauty take].

  Talking Headeasy

  Use a small ring light that clips onto your phone to ensure your face is evenly lit.

• 22

  Watch me UN-do my makeup. (Reverse video)

  Tutorialhard

  Film this in reverse: start with the full face, then film yourself removing one product at a time. Reverse the clips in editing.

• 23

  Reacting to my Sephora purchase history.

  Reactioneasy

  Point your camera at your computer screen and scroll through your past orders.

• 24

  How to 'fake' the [trending filter] look with makeup.

  Tutorialmedium

  Record a voiceover explaining how to create the filter after you've filmed the tutorial clips.

• 25

  POV: You're the last lipstick in my purse.

  POVeasy

  Film this from a low angle, looking up at you, to create the feeling of being inside the bag.

• 26

  It's self-care night. Face mask and chill with me.

  B-rolleasy

  Set your phone on the floor and lean into the frame to apply the mask for a relaxed, casual vibe.

• 27

  Answering your top-voted question from my last video.

  Reactioneasy

  Take a screenshot of the comment and use it as the background for your video reply.

• 28

  Trying out a peel-off face mask... does it hurt?

  Tutorialmedium

  Use your phone's timelapse setting to speed up the process of the mask drying on your skin.

• 29

  The one skincare ingredient I can't live without.

  Talking Headeasy

  Don't overthink it. Film this with your front camera, holding your phone like you're on a video call.

• 30

  One product, full face challenge.

  B-rolleasy

  Film clips of you using the product on your eyes, lips, and cheeks, then edit them together in a quick montage.

• 31

  Creating a makeup look based on each color of the rainbow.

  Tutorialhard

  This requires quick cuts. Film each "look" separately and edit them to the beat of a trending song.

• 32

  Beauty This or That: Matte vs. Dewy.

  B-rolleasy

  Use on-screen text to pose the "this or that" options while you point to your preferred product.

• 33

  My secret to a long-lasting lipstick application.

  Tutorialeasy

  Prop your phone against a mirror to capture both your face and the product application in one shot.

• 34

  Aesthetic texture shots of my favorite serum.

  B-rollmedium

  Use your phone's slow-motion feature to capture a satisfying drop of serum falling from the dropper.

• 35

  Beauty products I would/wouldn't recommend to my best friend.

  Reactioneasy

  Film yourself nodding "yes" or shaking your head "no" as text bubbles with product names pop up on screen.

Batch-film these

1. Prep Your Products: Clean your brushes, organize your products by video, and lay out any tools you'll need before you press record. This saves you from scrambling mid-shoot.
2. Film All Your B-roll at Once: Dedicate a 30-minute block to filming close-ups of product textures, swatches, and you opening and closing packaging. You can reuse these clips across multiple videos.
3. Group Similar Setups: If you have multiple talking-head videos planned, film them all in the same session. You're already in position with the right lighting, so you can knock them out efficiently.
4. Master Your Base: For makeup tutorials, apply your base makeup (foundation, concealer, powder) once, and then film several different eye or lip looks back-to-back. This saves a massive amount of time on re-application.