34 content ideas for finance creators on TikTok, Reels & Shorts

All 34 ideas

• 01

  POV: Your friend who day trades crypto vs. you who invests in index funds. Use a simple cut to show the contrast.

  POVeasy

  Film this selfie-style, looking slightly away from the camera as if you're reacting to your phone screen. A simple, subtle smile is all you need.

• 02

  Reacting to the worst financial advice I've seen on TikTok this week.

  Reactioneasy

  Use the green screen effect to put a screenshot of a confusing financial news headline behind you while you lip-sync to a popular, confused-sounding audio.

• 03

  3 common budget mistakes that are keeping you broke.

  Talking headeasy

  Set your phone on a tripod. Point to different areas on the screen where you'll add text overlays in post-production.

• 04

  How to set up a 'sinking fund' for your next big purchase. A step-by-step guide.

  Tutorialmedium

  Use a screen recording app on your phone to walk through the actual steps in a budgeting app or spreadsheet.

• 05

  What your investment portfolio would look like as physical objects.

  B-rolleasy

  Gather 3-4 physical objects that represent different investment types (e.g., a stock certificate printout, a toy house for real estate, a physical bitcoin). Hold each one up to the camera.

• 06

  The single best piece of financial advice I ever received.

  Talking headeasy

  Look directly into the camera and speak passionately, as if you're confiding in a friend. Use a conversational tone.

• 07

  POV: You're about to google 'how to time the market'.

  POVeasy

  Film yourself typing the question into a search bar (real or simulated with text on screen), then cut to a shot of you shaking your head.

• 08

  Answering your most common questions about Roth IRAs.

  Reactionmedium

  Stitch a video of someone asking a genuine question about finance and provide a clear, concise, and friendly answer.

• 09

  My budget before vs. after I started using the zero-based method.

  B-rolleasy

  Use a trending audio that has a 'before' and 'after' format. For the 'before,' show a messy pile of receipts. For the 'after,' show a clean spreadsheet or app.

• 10

  5 things I stopped buying to save over $500 a month.

  Talking headeasy

  Hold your phone and walk around your house, pointing out things you no longer buy to save money. Keep the camera movement smooth.

• 11

  Breaking down your credit score: What actually matters?

  Tutorialmedium

  Use the green screen effect to show a generic credit score dashboard behind you. Point to the different factors as you explain them.

• 12

  Financial 'hot take': Your emergency fund should be bigger than 3-6 months.

  Talking headeasy

  Just sit in your car or at your desk. The simple setting makes the 'rant' feel more authentic and unscripted.

• 13

  Let's talk about investing fears. What's yours? (Engagement bait).

  B-rolleasy

  Use a simple text overlay with a question like 'What's your biggest investing fear?'. The video can be of you simply looking thoughtfully at the camera.

• 14

  Explaining the concept of 'compounding' to my friend who thinks it's magic.

  Skitmedium

  Film yourself on one side of the frame playing the 'sceptic' and on the other side as the 'expert' explaining the concept. Use a simple jump cut.

• 15

  POV: You told your family you work in finance and now it's holiday dinner.

  POVeasy

  Use a popular audio where someone is asking a lot of questions. Play both parts, cutting between you as the overwhelmed person and you as the calming expert.

• 16

  A financially 'perfect' day in my life.

  B-rollhard

  This requires planning. Storyboard the 'perfect day' from a financial perspective: making coffee at home, packing lunch, checking investments, etc. Film short, aesthetic clips.

• 17

  My top 3 favorite apps for tracking my net worth.

  Tutorialeasy

  Use the 'photo swipe' feature on TikTok or Reels to show screenshots of your favorite personal finance apps.

• 18

  My biggest money mistake (and what I learned from it).

  Talking headeasy

  Find a quiet spot. Look sincerely into the camera and share a genuine mistake. Authenticity is key here, no fancy edits needed.

• 19

  Reacting to scary financial headlines from last year. This is why we don't panic.

  Reactionmedium

  Use screenshots of headlines from the past year and the green screen effect to point out how the market narrative has changed, despite the market's general upward trend.

• 20

  How I explain 'diversification' to my friends in under 10 seconds.

  Skiteasy

  Film this with a 'friend' (or just yourself playing two roles). One person asks the question, the other gives a very short, over-simplified, funny answer.

• 21

  The one thing that made saving money 10x easier. (It's automation).

  B-rolleasy

  Use a trending 'reveal' sound. Start with a clip of you looking stressed, then cut to a screenshot of an automated transfer confirmation to your savings account.

• 22

  This investing book is worth more than a 4-year degree. Let's talk about it.

  Talking headeasy

  Sit at your desk and hold up a copy of a book (or a picture of it on a tablet). Speak enthusiastically about one key takeaway.

• 23

  How I analyze a potential real estate investment in 60 seconds.

  Tutorialmedium

  Use screen recordings of Zillow or another real estate app. Voiceover the key things you look for in a potential rental property.

• 24

  Credit card myth vs. fact. You go first.

  Talking headeasy

  Use text on screen for the 'myth' and then speak directly to the camera to deliver the 'fact'. A quick, sharp head nod can add emphasis.

• 25

  Unpopular opinion: You don't need a fancy spreadsheet to budget effectively.

  B-rolleasy

  Caption a simple video of you working on your laptop with the text. The key is the text hook, not the video itself.

• 26

  A financial expert rates celebrity spending habits.

  Reactionmedium

  Use the 'duet' feature to react to a video of someone making a large, flashy purchase. Offer your take on whether it's a good or bad financial move.

• 27

  POV: You're calculating the 'real' cost of that cheap flight (baggage fees, seat selection, etc.).

  POVeasy

  Film yourself adding up imaginary numbers in the air with your finger. Use text overlays for the 'hidden costs'.

• 28

  A simple checklist for your next salary negotiation.

  B-rolleasy

  This is a pure text-on-screen video. Use an engaging B-roll clip of you working or walking to keep it visually interesting.

• 29

  Interviewing my 65-year-old self about money.

  Skitmedium

  Film this as a mini-skit. You 'interview' your future self (just you in a different shirt) about what financial habits they're glad you started today.

• 30

  Reacting to shocking personal finance statistics.

  Reactioneasy

  Use a trending audio that communicates shock or disbelief. The text on screen does all the work. Example: 'The average car payment is now over $700'.

• 31

  Visualizing how powerful compound interest really is.

  B-rolleasy

  Hold up your phone to the camera, showing the calculator app with a large number. The text on screen will explain what the number represents (e.g., '$100 invested per month for 30 years').

• 32

  Answering your DMs: Can I afford this house?

  Reactionhard

  Ask your audience for questions in a previous video. Then, use the green screen reply feature to answer individual comments with a personalized video response.

• 33

  3 reasons why I'm NOT worried about the current market dip.

  Talking headeasy

  Film this as a simple talking head, but use your hands to count off the three reasons. It keeps the viewer's attention.

• 34

  High-fee vs. low-fee investing: What a 1% difference REALLY costs you over time.

  Tutorialmedium

  Use a prop, like two jars. In one, you put a 'high fee' label, and in the other, a 'low fee' label. Visually show money (can be monopoly money) being taken out of the high-fee jar over time.

Batch-film these

1. Batch Your Formats: Dedicate specific days to specific formats. Mondays are for all your talking head videos. Tuesdays are for screen-recording tutorials. This minimizes setup changes and keeps you in a creative flow.
2. The 'Uniform' Trick: Choose a go-to 'filming uniform' (e.g., a few specific high-quality shirts or sweaters). This eliminates decision fatigue, makes your content look more consistent, and allows you to splice together footage shot on different days without a jarring outfit change.
3. Script Everything (Even POVs): Before you hit record, write out all your video scripts, text overlays, and shot ideas in a single document. Even for a simple POV, knowing the exact on-screen text or the specific emotion you need to convey saves countless retakes.
4. Organize by A-Roll and B-Roll: Film all your primary footage (A-roll, like you talking to the camera) for multiple videos at once. Then, go on a separate 'B-roll hunt,' capturing all the supplementary clips (screen recordings, aesthetic shots of your desk, etc.) you'll need. This is far more efficient than switching between shooting styles for each individual video.