Fitness creator · Home workouts · TikTok + Reels
From inconsistent posts to 3 paid brand deals in a quarter
Maya · @mayamoves
2×/wk → 6×/wk
Posting cadence
48 → 81
Avg. hook score
0 → 3
Paid brand deals (Q)
Before
Maya was filming reactively, often skipping days, and her hooks all sounded the same. Brand outreach went nowhere because she couldn't articulate why a sponsor's product would land with her audience.
After
She now wakes up to a niche-specific brief, films 3 videos in one block twice a week, and pitches brands using actual hook performance from her last 30 posts as proof.
The workflow
- 1Open the morning brief — pick the hook that fits today's energy
- 2Run 2-3 hook variants through the Hook Strength Analyzer before filming
- 3Drop reference URLs into the Reference Brief Generator for shot lists
- 4Export top-performing hooks monthly as a one-pager for brand pitches
"I stopped negotiating with myself every morning about what to film. The brief just tells me, and I trust it."
Tools used
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