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Food creator · South Asian home cooking · Reels

Niche-pivoted in 30 days without losing her existing audience

Priya · @priyaeats
Share
12k → 41k
Avg. views / post
1 → 9
Brand inbound (mo)
4/10 → 9/10
Niche clarity (self-rated)

Before

Mixed posts: trending recipes, restaurant reviews, lifestyle. Algorithm couldn't place her, sponsors saw a generalist, and she was burnt out chasing trends.

After

Crystal-clear pillars (3 weekly: technique, weeknight recipe, story). Reach went down for 2 weeks, then doubled — and her DM-pitch quality from food brands changed completely.

The workflow

  1. 1Run the Niche Positioning Generator to lock 3 content pillars
  2. 2Use the Content Pillar Generator to map each pillar to weekly slots
  3. 3Test new hooks against your old high-performers before betting a week
  4. 4Review cohort performance monthly, prune the weakest pillar

"I finally stopped apologizing for being specific. The brand emails started matching what I actually want to make."

— Priya, food creator

Tools used

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