Instagram Engagement Rate Calculator
Enter your followers, reach and interactions to get your engagement rate both ways brands ask for it — by reach and by followers. The result is scored against the typical range for your follower tier, so you know whether the number is actually good.
Updates as you type. Leave a field at zero if you don't have it.
How is Instagram engagement rate calculated?
Add up likes, comments, shares and saves, then divide by reach and multiply by 100. This calculator does both versions for you — by reach and by followers — because brands ask for different ones.
What's a good engagement rate on Instagram?
It depends on your size: smaller accounts almost always post higher rates than large ones. The calculator shows the typical range for your follower tier and tells you whether you're above, around or below it.
Does it work for Reels and Stories too?
Yes. Enter the numbers from whichever post you're measuring — a single video, a Reel or a Story — and the same formula applies.
Is the calculator free?
Yes. It's completely free and there's no signup. You get five free runs a day; after that, drop your email on this page to keep going and we'll send the formats winning in your niche each week.
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