Best practice
Per-platform tips
The brief is platform-aware, but here's the cheat sheet for what changes across TikTok, Reels, and Shorts.
TikTok
Lean into trending sounds — TikTok's algorithm rewards them harder than the others. Captions can be longer and chatty. Hook in the first 1.2 seconds, not 3.
Instagram Reels
Cover frame matters because Reels show up in the grid. Use bold on-screen text in the first frame. Original audio outperforms trending audio for branded accounts.
YouTube Shorts
Shorts viewers expect tighter pacing and a stronger payoff. Don't use TikTok-native sounds — they get muted. Title and first comment are your second hook.
Free tools mentioned here
All tools- DiagnosticHook Strength AnalyzerScore your hook in 5 seconds. Get 3 stronger rewrites.
- Decision supportRepost Risk CheckerCan I cross-post this video without getting demoted?
- WorkflowContent Calendar GeneratorA 7-day posting plan tailored to your niche.
- WorkflowReference Brief GeneratorTurn any reference video into a reusable template.