Best practice
Using reference briefs
Paste any TikTok, Reels, or YouTube Short link and Postspace breaks the edit down: pacing, cuts, typography, palette, audio, and beat-by-beat structure. Use these to brief an editor or to study what's working.
When to use a reference brief
- You see a video that's blowing up and want to understand why it works.
- You're handing a project to an editor and want them to match a specific style.
- You're studying a competitor's pacing without watching it 10 times.
Name the brief for the project
The default title is generic ("tiktok reference"). Rename it to match the project — e.g. "Skincare launch — hook ref" — so it's findable when you and the editor are in three threads at once.
Share, don't screenshot
Generate a share link from the brief page so editors always see the latest version. Revoke the link when the project ships.
Free tools mentioned here
All tools- DiagnosticHook Strength AnalyzerScore your hook in 5 seconds. Get 3 stronger rewrites.
- Decision supportRepost Risk CheckerCan I cross-post this video without getting demoted?
- WorkflowContent Calendar GeneratorA 7-day posting plan tailored to your niche.
- WorkflowReference Brief GeneratorTurn any reference video into a reusable template.