The Postspace blog.
Format intelligence for consumer brands and apps — what to post, why it works, and how to turn views into sales and installs.
TikTok Shop· 6 min read
The TikTok formats that actually sell products (not just get views)
Views don't pay for inventory. Here are the TikTok formats DTC and TikTok Shop brands use to turn attention into add-to-carts — and how to spot them in your category.
Read articleConsumer apps· 6 min read
How consumer apps use TikTok formats to drive downloads, not just views
The apps growing fastest on TikTok aren't making ads — they're repeating formats that make viewers want to try the app. Here's how to find and run them.
Read articleStrategy· 5 min read
How to read TikTok comments to plan your next week of content
The comment section is the most underused research tool in short-form marketing. Here's a simple system for mining it for hooks, objections, and buying signals.
Read article